The Value of Buying Local
In recent months, there has been a huge emphasis on supporting local businesses. While these efforts certainly benefit companies directly, buying local can also have resounding positive impacts on a community as a whole.
There is a common misconception that “buying local” means blocking outside businesses. However, that is simply not the case. In reality, buying local means nurturing small businesses that have a vested interest in the wellbeing of the entire city or region.
When small businesses flourish, communities will retain control of important decision-making processes and become more self-sufficient.
Why Buy Local?
There are plenty of great reasons why you should consider buying local next time you need goods or services. A few of the most significant benefits of buying local include:
Keeping Money Within the Community
When you spend your money locally, those dollars are almost always circulated within the community over and over again. This raises the cumulative level of economic activity, allows business owners to pay better wages, and builds up the local tax base.
Local businesses also tend to generate a better economic return than massive retailers. These companies benefit the community in four key ways:
- Wages paid to local residents
- Profits earned by local business owners
- Local goods or services purchased
- Contributing to community non-profits
A great example of this process in action occurs when a local business sponsors a little league team. Local business owners interact with a variety of clients within the community and have a vested interest in their wellbeing. This makes them more likely to pour money back into the community, even if those efforts do not translate directly into financial gain.
Increases Consumer Choices
Small businesses help to keep the marketplace more diverse. This ensures continued innovations and helps to prevent price surges over time.
Local companies set prices and seek out solutions based on the needs of consumers within their own community. They are not driven by national sales goals or corporate marketing strategies. The end result is a better final product and more competitive pricing for consumers.
Maintains the Uniqueness of the City
Take a moment to think about what stands out about your city. Chances are that big-box retailer did not come to mind. You almost certainly thought about your favorite local eatery or hardware store that always makes you feel like a valued customer.
One-of-a-kind businesses are the heart of your community. The places that you shop, eat, or just catch up with old friends bring an added value to your life that would be lost without local businesses.
By supporting these companies, you can maintain the positive self-image of your community. This will help your city remain a great place to live, while also producing economic benefits.
Reducing Environmental Impact
Supporting local businesses is a great way to preserve the community for future generations. This is because local businesses like celito care about our own “backyard.” As a result, we ensure that we are engaging in sustainable business practices while also providing world-class fiber internet in Raleigh.
In partnership with other local business owners, we can reduce environmental impact. One way that we accomplish this goal is by purchasing many of our materials from local suppliers. This reduces our ecological footprint, as less transportation is required.
Raleigh’s premier Business Fiber Internet provider
When you need high-quality IT solutions, celito is here to help. We offer a full suite of IT services, including:
- Fiber Internet
- VoIP services
- IT consulting and helpdesk services
- Datacenter hosting
Our company is deeply connected to the community and proud to offer exceptional service with a personal touch. We are Raleigh’s hometown team! Give us a call today!
