IT Consulting

Technology Buzzwords: 9 Important Ones to Use Correctly

By August 12, 2015 No Comments

celito is a leading telecommunications and IT solutions provider in the Triangle. We love our Raleigh clients, as we are also Raleigh-born and Raleigh-grown. Our clients work with us to take advantage of our knowledge of the industry, as well as our fiber Internet, voice, data and consulting solutions.


We all know that person. They use a lot of big words in conversation that sound good but as soon as they walk away you realize they didn’t actually say anything. Buzzwords, though they are real words that mean something and sound authoritative, can just fill up fluff space in a sentence and not say anything specific, if not used correctly.


The urban dictionary defines “buzzword” as:

“…trendy words and terms used by clueless corporate fatcats. These BMW driving morons are lost and scared when walking through a manufacturing facility alone. They are normally in small groups. The only words they say are “ISO, synergy, delight customers, world class blah, blah, blah.., global, just in time, black belt, six sigma, you get the picture.”



We want to make sure you understand some of the popular tech buzzwords so you don’t get caught in the same embarrassing trap.

Here are nine we think are helpful to understand:

  1. Internet of Things (IoT) – We have found a way to connect lots of things. Through the Internet. Things like home appliances, wearable gadgets, etc., can connect back to your phone or computer and send you alerts or provide useful data.
  2. The Cloud – This is a generic term for commoditized services, such as storage or workload computing power. People tend to forget that there is hardware involved—computers with memory, storage, operating systems, and network connections. And other people managing it.
  3. Big Data – A popular selling point for marketing companies, big data is the exponential growth and availability of data. Marketers sell services and technology to companies in order to help them take advantage of ‘big data’ and learn their customers. Data is always going to be exponentially growing and available. Not sure why ‘big’ is necessary in front of it.
  4. Localisation – This describes the realization by companies that since our world is more and more connected via the Internet, their products have international appeal. But then flipping it on its head, it also describes the movement towards a more localised want by consumers for those independent and convenient things around them—the physically local businesses.
  5. Maker – This is similar to the concept that everyone is an entrepreneur now. Used to describe to describe hackers, engineers, product designers, etc., it is a cooler way to explain what you are as a computer guy.
  6. 3-D Printing – Also called additive manufacturing, it is the process of making three-dimensional solid objects from a digital file. The creation of a 3D printed object is achieved by laying down successive layers of material until the entire object is created. A lot of cool things are being ‘printed’ out of these machines. Like a castle. And organs. What??
  7. BYOD – “Bring your own device.” A company trend that allows employees to use their own devices at work. It seems like a great idea in terms of employee engagement and potential cost reductions. Security of the organization’s data is obviously the main risk of this practice.
  8. Phablet – Phone + tablet = phablet. The technical definition is “mobile devices that merge the functionality of a smartphone and tablet with screen sizes of 5 to 6.9 inches”. Please just call it a tablet. Or a large phone.
  9. Lendership – This trend comes from the idea that consumers prefer to lease a product or service rather than pay a premium to own it outright. This ‘Lendership’ trend is already making its mark in the form of monthly software subscriptions, daily gaming memberships, pay-as-you-go services and more. Examples: Adobe Creative Suite, Office 365, etc.


We, at celito, have built this company by staying on top of the technology industry and striving to lead our clients forward with our IT expertise and commitment to their businesses.


We want to hear from you! Tweet @celitonet your favorite buzzwords with #techbuzzwords. Share with someone who needs to add a few new buzzwords to their vocabulary.


For further buzzword reading: